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The Total Economic Impact™ Of Meltwater For Brand Management

Independent interviews with Meltwater clients revealed a saving of 32 hours a month in reporting time when using Meltwater for global brand management.

That insight comes straight from the Total Economic Impact of Meltwater for Brand Management report, a new independent study we commissioned from Forrester Consulting, a leading global research and advisory firm.

This study takes a comprehensive look at the brand management benefits we provide to companies that choose our suite of data-rich solutions. These include:

  • 20% savings in influencer marketing due to more precise campaign tracking
  • 25% weekly gains in employee productivity due to less manual processes
  • $310,000 gained annually in employee productivity

Overall, this study found that a composite organisation based on interviewed customers that use Meltwater for global brand management saw a 3-year ROI of 242%.

Download this report to find out more useful insights of how we can support your organisation.


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