Ready to build a business case for a Customer Data Platform (CDP) in your organisation?
Ready to build a business case for a Customer Data Platform (CDP) in your organisation? In this whitepaper we’ll take you through eight essential components to include in your business case preparation. Here’s what’s inside…
- Define your business problem and/or opportunity
- A look at costs
- Your preferred technical options/solutions
- Outline the benefits/ROI
- Define the risks
- Delivery timescales
- Impact on operations
- Organisational capability to deliver the project outcomes