End of Year Planning for Channel Leaders

Released: Sep 22, 2021 |

Length: 8 pages |

Language: English |

Resource: Whitepaper

End-of-year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads to disappointment and failure in the upcoming year. Each member of your sales team will have their own goals and objectives, so channel management teams need to be clear on their priorities for a successful year ahead.

For most channel leaders, the focus of end of year planning falls into these categories:

Starting a new channel

Scaling an existing channel

Tweaking or even overhauling your channel strategy

In this article, we’ll cover the best ways to prepare for these initiatives and how to organize them into a concise plan of action.

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